Mastering today’s B2B Buyer’s Journey is Crucial to Win in Marketing for B2B - Virtual CMO Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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The Power of Uncovering Dark Social Interactions

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also various other truths concerning modern-day B2B advertising and marketing. We go over how the acquiring journey is currently completely fragmented as well as the manner in which neighborhood building can assist marketers

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